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Again, it makes no sense when you think about it, but it’s a really cool game mechanic for ZombiU.
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The survivor goes down and you respawn back at the subway station as a new character who somehow knows everything your old character knew and is ready to pick up the task at hand. Because once you’re bitten, your character is dead.
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The voice gives you missions, you unlock shortcuts and even run into some other characters, but the whole point of ZombiU is to survive for as long as you can. See, you start as a survivor in a subway station, a voice over the PA gives you your first mission, and you're off - whacking zombies with a cricket bat, collecting samples and so on. The game isn't trying to tell you the next great video game story, and some of its nonsensical points are actually its coolest. There's no real narrative to ZombiU, and that's fine.
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